Yesterday, Billboard announced its partnership with W Hotels for Next Up: New Artists, New Music, a new program featuring up-and-coming artists from Billboard’s Real-Time Emerging Artist Chart. The publication recently caught up with W’s North American music director Paul Blair, aka DJ White Shadow to discuss details about it.
In the interview, the Chicago-based DJ/producer who is best known for collaborating with Lady Gaga on her last two albums, talked about his role with the hotel brand, his thoughts on the Billboard partnership, how he looks for new talent and more.
“We’re really committed to finding out what’s new and what the next thing is,” says Shadow. “I want to figure out a way we can impact music, take it as far as we possibly can and partner up with the right people.”
Next Up will hold a concert series for the highlighted artists starting in Los Angeles on May 25. W Hotel guests, members of the Starwood Preferred Guests, as well as selected fans will be able to attend the shows.
Related: DJ White Shadow’s 60-Minute House Mix for Lexdray
Around a month after the Rane SYSTEM ONE was released, the new version of Serato DJ Pro has just been released for it. That'll be followed soon by Algoridd...
The Reloop FLUX answered a lot of prayers when it launched in 2023, being, as it was, the first audio interface for Serato’s DJ Pro software released in qu...
It’s quite possible that when you think about lasers in a DJ context, you only think of the kind of beam shows seen in large clubs and festivals. And whils...
DJcity’s February 2026 download charts highlight the most popular tracks globally, alongside regional breakdowns across key markets – including charts for...
This week on @RoadPodcast features an in-depth conversation with The @StereotypesTV (@JonYip + @JermBeats + @RayRomulus), charting their rise from interns...
Pioneer DJ has introduced the DDJ-SZ2, a new four-channel controller that adds dedicated controls for Serato DJ's latest features. DJcity's Mojaxx says, "W...
Valentine’s Day gigs coming up? We made it easy. DJcity just dropped three themed playlists to help you lock in the right vibe, no matter the crowd. R&...
*** UPDATE: check out our updated 2024 and 2025 playlists! Wedding season has arrived! DJcity’s Remix Director Sir Marcus has put together a list of...
Dua Lipa (Source: Instagram) Dua Lipa is back with a disco-inspired pop track, "Don't Start Now." The song was created by the same team behind her 2017 hit...
Arabian Prince in the late 1980s. Kim Lezan, better known as Arabian Prince, was a pioneer of west coast hip-hop and one of the founding members of...