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Thursday, July 27, 2017
Major Lazer Drops Interactive ‘Know No Better’ Video
Major Lazer is famous for making innovative music, but it’s also creative with its marketing.
On Thursday, the group released a new version of its video for “Know No Better,” featuring Travis Scott, Camila Cabello, and Quavo. However, unlike the previous visual, this one is interactive.
Directed by Philip Andelman and hosted by Eko, the clip enables viewers to toggle between a young boy’s real life and dream world. As Billboard puts it, “This is the kind of the music video you can get lost in.”
Watch it above and download the track on DJcity.
Related: Watch Major Lazer’s ‘Know No Better’ Video Ft. Travis Scott, Camila Cabello, and Quavo
