January 29, 2026
In the XONE! Allen & Heath Xone:24C and K3 Review
Allen & Heath’s Xone series tend to stick around for a long time, and that proved to be the case with their previous 23 and 23C entry-level mixers. The...
Friday, July 26, 2013
Run DMC & A-Trak Working On Collaboration [Video]
Legendary hip-hop pioneers Run DMC have teamed up with A-Trak for something brand new. The collaboration was announced today and is part of adidas’s “Unite All Originals” campaign. Details of the project weren’t released but this behind-the-scenes video gives us a taste of what’s to come.
While some collaborations seem contrived and gimmicky, this one makes a lot of sense considering A-Trak’s role in blending hip-hop and electronic music, and Run DMC’s role in blending rock and roll with hip-hop.
In the video, Reverend Run and DMC break down why it’s important to innovate and develop new sounds. DMC proclaims, “everything outside of hip-hop allows me to be hip-hop” and Rev Run reminds us that “hip-hop is actually made up from other genres” and that “it was always a mosh…we had to find records, and rap over them.”
We look forward to hearing more and will post details when they’re announced.
