Vice: ‘Know Your Brand’

In a recent interview with The Bender on SiriusXM BPM, legendary DJ/producer Vice discusses his career beginnings, being a genre-bender, and the importance of branding.

“Know your brand: know who you are as a DJ, before you go out there and really perform.”

“I’m a genre-bender: I play anything and everything I wanna play.”

Related: Vice – DJcity Podcast – October 15, 2013